Gorgeous
- April 26th, 2010
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Dear TUAW:
Today, you called readers’ attention to a project that a hacker put together, displaying a Twitter feed on a functioning vintage Apple II computer. I agreed: pretty cool.
However. In this same post, you committed the most egregious violation of an onerous trend in tech writing that I have seen to date, so much so that I actually felt compelled to take screenshots and post supporting evidence, just to illustrate my point. See if you can find the flaw in the offending paragraph:
Here’s how it works. Modder Yergacheffe uses a PC for interacting with Twitter. He hacked together a PC-to-Apple IIe interface for moving data to the Apple from the PC’s USB port. Next, he wrote some custom 6502-assembler code that displays Tweets on the Apple IIe and also converts users’ Twitter avatars into those gorgeous, chunky lo-res graphics.
Check those last few words again, and then look at these screenshots from the video you posted:




Let me ask you: can you please explain how anyone looking at these pictures, and after seeing the giant anti-aliasing artifacts, the awkward palette, and the general blown-out-but-still-fuzzy feel of these magnified avatar icons, could come to the conclusion that these graphics are gorgeous?
I mean, really. Gorgeous. You used the word in conjunction with the word “chunky.” Chunky is certainly not gorgeous.
Gorgeous means overwhelmingly beautiful. It is beauty that inspires awe. To use that word is to say that the viewer is struck by its value, by qualities that set it apart from the boring and the mediocre. He will stop and take it in, to appreciate the beauty in its lines, its form, texture, its balance, its color. To create art that is truly gorgeous is hard; it makes the viewer pause and marvel about genius that created it.
“Gorgeous” is not something that can be applied to every piece of visual nonsense that uses 8-bit technology (or worse). It’s not a word to be thrown around when you describe yet another shiny contact list or map in another iPhone app. It’s not something you reflexively whip out whenever some new icon finds its way into your dock in OSX.
I love great design. But this word — it’s sacred. Words are sacred. It’s important to know what they mean because they are the atoms that make up the substance of the ideas that we communicate to each other. We can’t throw around superlatives all the time without making them completely meaningless. Everything can’t be gorgeous, or your favorite, or the Best. Thing. Ever. These words signify choice; they signify ranking. They say that you have evaluated the options, you understand the context, and you have affirmatively decided that this thing is superior in some way to the others.
It’s important that you don’t overuse these words. The problem is, there’s just nowhere to go after they’ve exhausted their meaning. How do you say that something is your favorite, when you’ve thrown the word out so much that everything is your favorite? Do you say it’s your favorite-favorite? Like, seriously, favorite? Like, I really mean, no seriously, guys, it’s really my favorite, it’s this thing I like better than everything else? How are we to understand what you really mean? What does someone think, when you tell them that their eyes are gorgeous, after you’ve used the same word to apply to this reddish dithered blotch of staggered pixels?

This trend of using “gorgeous” and “beautiful” to describe every bit of graphical output (especially that which is made for Apple computers) needs to stop. Your post today tells me that there’s just no further it can go.
Sincerely,
Matt
